It’s time to wake up and recognize this lackluster live coverage for what it really is: a purposeful blackout. Andrew Messick doesn’t want you to experience the drama that unfolded today like you can with other sports. He doesn’t want you to become a fan of these talented men and women. If these professional athletes become famous, they become powerful. Athletes with power and celebrity status can negotiate for a larger piece of the $150 million revenue pie.
This is 100% about marginalizing the pro athlete and keeping the company on the mass participation path. To steer the sport in a direction that is spectator driven might actually reduce profit because Ironman would actually have to pay its high-profile athletes.
So, what’s the reason for the lack of live coverage for the @IronmanTri #IM703WC? How can we hope to grow the sport? @IRONMANLive
— Chrissie Wellington (@chrissiesmiles) September 7, 2014
The dog hotel where I leave my dog has wifi video camera so I can watch my pup 24/7. It’s better coverage than @IronmanTri #IM703WC
— Kevin Taddonio (@kevintaddonio) September 7, 2014
Sucky WC coverage = slap in face to all (athletes/sponsors/fans) that invest time/energy/$$$/passion into our sport. #dobetter @CEOIronman
— Holly Bennett (@hollywoo2) September 7, 2014
My colonoscopy had better coverage #IM703WC
— Dark Mark (@_Dark_Mark) September 7, 2014
The moon landing was broadcast live in 1969. Today, a drone and a @GoPro cost $300 each. Thanks WTC for the amazing fan experience. #IM703WC
— The Real Starky (@TheRealStarky) September 7, 2014
Coverage is shit!!!!!!
— Chris McCormack (@MaccaNow) September 7, 2014
